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Point-of-Purchase Display Quick Fix (Plus!)
Client calls with a problem: a point of purchase display needs to be made ready for print production. The printer has some detailed requirements that the client doesn’t know how to ensure. Of course...
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Pepsi’s New Logo
Pepsico recently revamped their brand identity for the range of Pepsi soft drinks, provoking a minor storm in the design community. The new look has few supporters, some who are indifferent, and a...
View ArticleDesign Always Has a Message
A couple of recent articles on John McWade’s Before&After blog really point up the importance of keeping the audience in mind, as opposed to the designer or the client, and designing for that...
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Making An Ad With What You Have
Working with entertainment clients, you sometimes get a project that has to be turned out very quickly with limited resources. The show WILL go on, and a full-page ad that’s due on press tomorrow must...
View ArticleWhat Do You Mean by “Best”?
A client commented to me the other day, “I think I get some of your best work from you,” right after he’d commented that my “best” work was at the back of my portfolio. I was a bit taken aback; a...
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